PeopleBest Analytics Unlocks $150M in Sales Growth for Financial Services

Case Study Overview:
National financial services corporation uses PeopleBest’s human performance analytics platform to maximize revenue.

SITUATION

A global financial services in the leadership development  space has the goal of doubling their business partners as quickly as possible.

A national financial services company with 849 managers had hit a growth wall.

While some salespeople consistently outperformed their peers, leadership couldn’t explain why. Traditional hiring produced inconsistent results, one top performer might emerge, but many others struggled to meet expectations.

STRATEGY

PeopleBest introduced its Human Performance Analytics Platform with a bold objective: uncover the invisible DNA of top performers and translate it into a repeatable system for hiring and development.

The project analyzed 433 salespeople across the organization. Instead of relying on surface-level indicators like résumés or past experience, PeopleBest mapped the deeper behavioral code driving sustained sales performance.

The results revealed a 40% FIT Zone—a unique profile of traits and competencies consistently shared by the highest performers.

By focusing hiring efforts within this FIT Zone, the company would generate an additional $150 million in sales growth over three years, $50M annually.


This wasn’t a projection. It was science.

RESULTS

The impact of this solution, on behalf of our client, resulted in the following:

  • $150,000,000 in forecasted sales growth, directly linked to smarter hiring.
  • A repeatable, data-driven system for identifying and replicating top performers.
  • Recruiters and managers armed with predictive insight instead of guesswork.
  • Training teams empowered to design targeted development plans that close skill gaps faster and raise overall performance.

For the first time, the company could see – before hiring – who was likely to succeed and how much revenue that success would generate.